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Google Lends a Hand in Saving Black-Owned Businesses

It’s a pretty rare occasion Google hands out a search results advantage to a particular demographic, but it’s happening for “black-owned” businesses, and that’s a good thing. If you haven’t been keeping up with the status of minority businesses during the pandemic, you might have missed the fact that 74% of them are in danger of permanent closure. With that said, Google has decided to extend an olive branch to black-owned businesses, along with other classifications, that enables owners to identify themselves online in the hopes they can garner additional support.

If you already have a Google My Business (GMB) listing, you can probably skip all of this reading and jump straight to the YouTube video outlining the steps to add the “black-owned” attribute to the listing. If you haven’t created a listing yet, you’ll probably need to read through the entirety of this article before jumping online to make any changes.

The Importance of Google My Business

SEO is increasingly more important for small businesses to survive, and without a highly paid expert on your side, there are very few things you can accomplish on your own that will have as significant of an impact as creating an online listing through Google. The easiest way to explain the importance of a listing is by referencing the analog method it’s replacing. Do you remember phone books?

Back in the prehistoric paper days, one of the most important advertising methods for businesses was making sure they were listed in the phonebook. It’s highly unlikely potential customers would ever contact a business without seeing at least a one-line listing, a simple name, and phone number, while flipping through the yellow pages (actual yellow pages), so it should come as no surprises that businesses without a GMB listing would suffer the same fate.

A Look at the Process

The steps required to add the attribute to an existing listing are short and sweet, so I’ll guide you through them as quickly as possible.

  1. Log into your account at
    Google My Business Login Page
  2. Look for the “Celebrating Black-owned Businesses” widget on the Dashboard.
    Google My Business Black Owned Widget
  3. Add the “black-owned” attribute from the list of available options.
    Google My Business Attributes
  4. Confirm the listing changes have been saved in the Info section of the listing.
    Google My Business Info

SEO Basics on a Budget

Google My Business listings are an example of basic SEO techniques of which all minority-owned businesses should be made aware. If you need some additional insight into these tactics, you can download our SEO beginners guide with the button below.